Tiffany & Co. sought to elevate the Champs-Élysées store as a must-visit destination for American tourists. We recognized that many women hesitate to celebrate their professional achievements and aimed to change that narrative. We developed a campaign that focuses on empowering women through a unique, milestone-driven customer experience, empowering them at every stage of their journey—pre-trip, during, and post-trip. By crafting a journey that spanned social media, digital partnerships with airline lounges, and an unforgettable Parisian shopping experience, we positioned Tiffany as a brand that champions life’s successes.