Dr. Bombay Ice Cream

For Dr. Bombay, we created a marketing campaign to drive sales and increase brand awareness among multicultural Gen Z consumers. Recognizing that this audience values novelty and vibrant experiences, we positioned Dr. Bombay as the ultimate indulgence at music festivals—where bold flavors and exciting energy align with their lifestyle. Our strategy included experiential marketing through free samples at festivals, engaging social media content, and vibrant storytelling to build a sense of community. By connecting with Gen Z on their terms, we aimed to transform Dr. Bombay into an iconic ice cream brand that celebrates life’s most exciting adventures.