Change Foods

Change Foods is a pioneering food-tech company revolutionizing dairy products through precision fermentation to create sustainable, animal-free alternatives without compromising taste or quality. For the Change Foods project, we developed a six-month campaign, “Cheese Revolution: Taste the Future,” to introduce precision fermentation cheese to environmentally conscious Gen X consumers in San Francisco. Partnering with select restaurants, we aimed to showcase Change Foods products through immersive dining experiences and capture authentic customer reactions for social media and billboard ads. The campaign combines digital outreach with educational content to build awareness, drive sales, and position Change Foods as a leader in sustainable innovation.